At Laneo we love simple, fun and thought provoking websites especially those that grasp the potential of the web and what some call Web 2.0 (from Wikipedia: ” Web 2.0 is a term describing the trend in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users.”).
One of our favorite brands is PATAGONIA and we try and follow every initiative they launch and we especially liked last year’s launch of their so-called “FOOTPRINT CHRONICLES” which they describe as,
“The Footprint Chronicles is an interactive mini-site that allows you to track the impact of ten specific Patagonia products from design through delivery.”
What was deemed as “just a gimmick” from their detractors and competitors was shortsighted; this is a perfect example of how an easy to use tool that provides total visibility into a company’s’ sourcing and production can have a positive impact on not only the manufacturer itself but also, educate the consumer on their clothing and other purchases.
Patagonia went even farther and provided a feedback form that linked directly to their blog and provided them with the input to add, just recently, 5 new products from their spring 2008 lineup!
The point is, using the web to display meaningful metrics on a macro level and promoting user input can produce some big changes in corporate decision making and help steer us all to a cleaner future.
5 stars from us at Laneo!
Posted by: andrew |
Tags: websites, brands, environment
Today is Earth Day and Laneo teamed up with some good friends of ours, and renowned French Web Start-Up, MOOVEMENT (Recruiting 2.0), to promote human resources as a determining factor in sustainable development via a dedicated web recruiting site called, ECO-MOOVEMENT.
Richard Menneveux, Co-Founder, and I have often talked about this tirelessly and he has been a leading figure here in France and in Europe on improving the “match-making” between individuals and companies based on intrinsic personal values and innovative technology.
At Laneo, we’re still in the development phase and won’t be recruiting more than 4-5 additional people this year but when we do, we’re going to be looking for “special people” with not only business acumen; people who’s outdoor values match ours and who want to further the environmental cause.
Initiatives like MOOVEMENT are another great example at how leading edge web-based systems are helping bring the “right” people together that is going to make our place, planet earth, a better place to live!
Posted by: andrew |
Tags: websites, society, environment
Everyone knows that the dudes at Snowbroader are totally cool but what they just did for the Planet is out of this world!
One of Laneo’s 1st members and co-founder of Snowbroader, Nicolas, just sent me the link to their new on-line store and blew me away when he announced that for every item sold, 1€ was going to be donated to Laneo to help clean up our playground!
If that isn’t concrete stuff, I don’t know what is.
Check out their blog and spread the word; the more we are, the more we can do!
Posted by: andrew |
Tags: websites, community
According to the latest news from SIA, Snow Sports sales were up 10.4% in this past and reach $2.97 B for the 2007-08 season. The same source cited Equipment sales “relatively flat” in specialty shops and retail outlets, however the online market increased by more than $40 million, which is no surprise to us at Laneo. Apparel sales seemed untouched and they increased by more than $100 million especially in the Snowboard market.
After a terrible 2006-07 season, looks like things are back on track for the Snow Industry which must be reassuring to most of the people we know working at these companies. We hope that this resurge will also bring about greater focus and investments in environmental products and marketing; rest assured, Laneo will be following it for you!
Posted by: andrew |
Tags: brands, partners
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