Nau or never - 12 May 2008
I just read some sad news; NAU is closing shop.
For those that don’t know the brand, NAU was a specialty retailer of extraordinary outdoor clothes with an exceptional community backdrop.
They’re description of themselves was “We are a small group of people, committed to the power of business as a force for change. We’re not just looking to make some new clothes. We’re aiming to redefine what it means to be successful.”
From their launch, which was about the same time as LANEO, I felt we had a great deal in common and I was moved to read their farewell note (which you can and should read on their homepage here); you can’t be more sincere and transparent than they have.
If you want to show you’re support, do as I did and purchase something quickly; you’ll be getting a great a product from a courageous company and on top of that, it’ll be a collectors item.
I hope to see these guys comeback very soon.
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