Entries tagged with ‘brands’
On Sunday was the 2nd leg of the ORIGINAL BUFF® sponsored environmental cleanup projects this time with THE WANDLE TRUST in Merton on the outskirts of London (UK).
The Wandle Trust is a UK Environmental Charity that was founded in 2001, dedicated to restoring and maintaining the health of South London’s River Wandle and its catchment. Their primary work is holding community river cleanups on the second Sunday of every month, up and down this unique urban chalkstream – pulling out everything from shopping trolleys to shotguns, and improving the environment for birds, fish, insects and local people. They also help to re-engage children with their home environment through their annual Trout in the Classroom Project, which has featured for several years in succession on the BBC’s London Newsround. Additionally, they engage, involve and communicate with local people, to generate empowerment, ownership and sustainable community stewardship for the River Wandle as well as, build partnerships and work on facilitation to form strong, sustainable partnerships with other strategic organisations concerned with the health of the River Wandle, and facilitate the achievement of common goals.
The cleanup took place between 11 am and 3 pm on Sunday 13th December 2009 and saw 44 volunteers pulling rubbish from a section of the River Wandle in Merton. After a comprehensive health and safety briefing everyone got stuck straight in. They hadn’t run a cleanup at this location before, so there was plenty of rubbish including three motorbikes, the remnants of several bicycles still padlocked together and a car seat! There was also so much carpet that you would have thought the river bed was underlain by it rather than gravels and they tried to reserve judgement on where it might have come from – despite the large carpet store nearby!
In total they pulled around 15m3 of rubbish, weighing approximately 3 tonnes, from a 50 m stretch of the river, check out their blog for more details > Merton Cleanup.
The Wandle Trust is exceedingly grateful to ORIGINAL BUFF and LANEO for sponsoring this event. It means that they can fund further cleanups along the River Wandle and get more local volunteers involved, making the river and its surrounding environment an even more pleasant place to enjoy in the heart of London.
For more information on the Original Buff® Environmental Stewardship program, please go here > Buff/Environment
Next stop on the Original Buff® European Cleanup Tour will be near Barcelona (Spain) in a few weeks, check back here to our Blog and on Facebook and Twitter for more news !
Posted by: andrew |
Tags: cleanups, brands, partners
Yesterday was the 1st leg of the ORIGINAL BUFF® sponsored environmental cleanup projects with the ASSOCIATION OSE event in Villeneuve St.Georges on the outskirts of Paris (France).
Association OSE is a French NGO that was founded in 1990, it’s mission is to clean the Seine waterway and tributaries through waste collection on the banks and leading fields, floating debris, stagnant water waste and especially, picking up trapped waste in difficult-to-access wooded and overhung areas. OSE also organizes information fairs to increase awareness and they develop educational activities in partnership with local schools to include young people in their events.
Around 90 people attended the cleanup with many new volunteers from all over the Paris region. Starting at 08h30, participants gathered at the docks in Ivry and proceeded to collect waste hidden amongst the foliage along the shoreline and soon landed upon a huge pile of garbage that had accumulated over the months that took close to an hour to clear! Then the group moved down to Villeneuve St.Georges where the barge ” Le Silure” was waiting with 4 one-ton skips in it’s hold that were filled without difficulty containing non-hazardous products such as beer bottles and soda cans, plastic bottles and detergent containers, polysterene and even shopping carts and the team finished the morning around 11h30 – proud to have left the Seine cleaner and anxious to move on to the next project in the spring.
Thanks to the direct support of Original Buff®, the repetitive action of Association OSE has a considerable effect on the cleanliness of Seine and continues to influence thousands of bordering citizens to take daily action to keep our outdoors beautiful!
For more information on the Original Buff® Environmental Stewardship program, please go here > Buff/Environment
Next stop on the Original Buff® European Cleanup Tour will be near London (UK) in a few weeks, check back here to our Blog and on Facebook and Twitter for more news !
Posted by: andrew |
Tags: cleanups, brands
We’re very happy to announce a partnership with our longtime eco-allies, Original Buff® makers of the world-renowned multi-functional, seamless, tubular headgear!
Buff® is the brand of an innovative, useful, comfortable, fun, multi-functional garment that will keep off the sun, wind or cold. It can be worn in loads of different ways: as a scarf, cap, headscarf, facemask, balaclava, headband, wristband… and as many other ways as you can think up. Buff® is a versatile article that can be worn during any sport or outdoor activity, even as a daily clothing accessory. Original Buff S.A. is a company established in Igualada, a small city 60 kms from Barcelona where its headquarters, design, production, printing, publicity campaigns and packaging are all carried out. Founded in 1992, Original Buff currently exports to over 45 countries through exclusive distributors.
Original Buff® has decided to support Environmental Restoration worldwide by funding measurable actions through the sale of a new environmentally friendly product: Wool Buff®. 1% of sales of this innovative product will be used to fund Environmental Cleanup projects around the world, selected and managed by Laneo which should equate to between 10 – 15 hands on, community organized cleanup projects sponsored annually.
Laneo is extremely proud of this eco-collaboration because it demonstrates just how much a brand, such as Original Buff®, by communicating it’s core values in participating directly in environmental cleanups can contribute substantially to answering one of the issues that is cherished by their customers; restoring our outdoor playground!
We give a “thumbs up” to the Original Buff® Management Team for their outdoor values, their company’s environmental stewardship and their confidence in our concept.
We’ll be keeping you updated on every Original Buff® sponsored cleanup event in the upcoming months on this blog, Facebook and Twitter.
Please help by spreading this news by clicking on the “AddThis” bar on the bottom right of this post!
Posted by: andrew |
Tags: brands, partners, news
We’re taking the party OUTSIDE this summer at the OUTDOOR SHOW in Friedrichshafen for our 2nd Annual Outdoor Show Laneo Camp !
We’re asking the Outdoor Brands we all admire to show some real outdoor leadership during the largest annual Tradeshow in Europe by joining Laneo to gather garbage and restore the shoreline of beautiful Lake Constance during the evening of Saturday July 18th. Last year we collected 1.2 tons of waste in this protected shoreline zone for endangered plants and animals – and recycled 85% of the rubbish – with only a handful of participating brands, this year we hope to do more.
Plus, we’ve got additional backing as we’ve been endorsed by the Lord Mayor of Friedrichshafen and the 2009 OutDoor Show Commissioner with a special notice on their website here > SUPPORTING PROGRAMME.
We hope some brands will even invite their customers along and especially, give their teams some real outdoor motivation. We provide the organization, security and refreshments and ALL the proceeds benefit local cleanup initiatives, a great tribute to the town and people of Friedrichshafen that host this enormous event every year.
We’re hoping that some delegates are going to want to get outside, breathe some fresh air and feel proud of their brand and themselves; after all, what’s the use of talking green without taking real action?
For more news, follow this blog, the LANEO CAMPS and TWITTER !
Posted by: andrew |
Tags: expo, cleanups, laneo camps, brands, events
We hope to get out to this year’s VIBRAM NATURAL GAMES, the biggest world festival dedicated to outdoor sports. This unique event is held on June 26, 27 and 28th in MILLAU, southern France, reuniting the best climbers, kayakers, paragliders, slackers and MTB bikers from around the world.
The VIBRAM NATURAL GAMES features a variety of outdoor sport events, extreme demonstrations, parties, music concerts and much more and it’s TOTALLY FREE for the public !
We had some friends that attended last year and they reported back to us that it was mind blowing; great atmosphere, beautiful scenery, fabulous demos and competitions and just a great way to mingle and meet like minded outdoor enthusiasts !
Just visit http://www.naturalgames.fr/ website for more information and registration to the event and drop us a line here on the blog or on our TWITTER account and tell us you’re going – we’ll pay for the beer !!
Posted by: andrew |
Tags: festivals, fun, music, brands, events
Patagonia just updated what they call their “TIN SHED” which is the place to go for stories from their friends and ambassadors traveling the wilder world – in high-quality video, audio and the written word.
It’s a great place-to-go if you’re looking for some unique insight, from a unique company.
Enjoy !
Posted by: andrew |
Tags: films, outdoors, videos, brands, interviews, documentation, partners, news
The North Face and Polartec have launched a Eco Champion program. Eco Champion invites entrants to submit videos or blogs showcasing people who deserve special recognition for their efforts to improve the environment. The winner get’s a $15,000 to donate to a Green Cause of their choice and a $1000 gift certificate to The North Face online store. You can also check their FACEBOOK page for more info.
Posted by: andrew |
Tags: contests, brands, partners
We were at the PARIS MARATHON EXPO yesterday, mingling with the 75+ brands and events that had booths there and a handful of the 35,000 runners who came to get their registration bag.
Posted by: andrew |
Tags: expo, brands, shows, events
