laneo blog - the blog of laneo!

Jiwok: Music to your training - 25 Feb 2008

Our friends at JIWOK (they’ve enrolled over 120 members) have just launched a cool new MP3 Training Program to help everyone achieve their goals while having fun. The originality is that this service is delivered via the web onto any MP3 device and includes not only great music (under a Creative Commons license) but real scientific based coaching that is synced to the tracks. Anyone who has ever done any running knows what it’s like constantly gazing at your wristwatch computer looking for indications on whatever parameter you programmed if for, while trying to maintain a specific rhythm! Result – you almost get seasick while doing it. What’s neat about this is now it’s the music that tells you when to make your effort or to cool down and even better, you can choose from a wide range of training programs and different types of music, so you have an endless variety of material to get you out the door! And if that wasn’t enough, it’s free and you can join the community and share whatever crosses your mind with other athletes around the world!

Take a minute and check them out, they’re really great guy’s at JIWOK and just like us – they want to “save our playground”!

Posted by: andrew | add a comment
Tags: music, sports, community, news

Laneo supports Eco-Music - 22 Oct 2007

I’m really proud of the people behind the design and functionality of the Laneo Blog. Not only did they do a great job in my opinion, but I recently learned they make “eco-music”. Paul who runs TWO THIRTY (the agency that designed and maintains our Laneo blog) is an avid surfer and back country camper. He is also a very accomplished musician whose group MOJAVE has just finished recording a great new album called “Stories”.

Paul and I have often talked about the place music has in our outdoor sports experience. Paul says to me – “it brings background music to the dances of waves and the ballet of leaves” and even though I’m not a musician, I really understand what he means.

Everyone’s personal taste in music is different of course, but I’m sure you’ll find his approach to distributing it, a compelling story. You see MOJAVE is only distributing their music via on-line means, specifically because of all the waste and pollution associated with producing and fabricating CD’s, and they’re not stopping there. They also belong to the “1% for the PLANET” which means they donate 1% of their album sales to actions in favor of the planet.

In times of ultra competitive ambition and ruthless capitalism, we at Laneo find this outright fantastic. When you have a minute, pop over to iTunes and listen to a sample of MOJAVE. I believe you will enjoy the music as much as we do – and maybe even end up purchasing a copy for yourself.

Posted by: andrew | 4 comments
Tags: music, community, environment