partners | laneo blog

Laneo Camps has launched ! - 04 Jul 2008

Laneo is gathering the world’s most inspired outdoor enthusiasts and a first-class network of corporations and mentors in one place, with one goal – putting sustainable projects for the planet into action. Designed for anyone who enjoys nature and wants to get involved, these hands-on eco-events will equip communities, organizations and like-minded companies to take action and spark real change. Participants work together to plan each event and spread the word through blogs, social networking, online tagging, photo sharing and more.

Visit http://camps.laneo.org/ for more details. Help us inspire a new generation of outdoor ambassadors!

Posted by: andrew | add a comment
Tags: partners, community, news, events, environment

Snow Sports Industry 2007-08 Winter Wrap Up - 08 Apr 2008

According to the latest news from SIA, Snow Sports sales were up 10.4% in this past and reach $2.97 B for the 2007-08 season. The same source cited Equipment sales “relatively flat” in specialty shops and retail outlets, however the online market increased by more than $40 million, which is no surprise to us at Laneo. Apparel sales seemed untouched and they increased by more than $100 million especially in the Snowboard market.

After a terrible 2006-07 season, looks like things are back on track for the Snow Industry which must be reassuring to most of the people we know working at these companies. We hope that this resurge will also bring about greater focus and investments in environmental products and marketing; rest assured, Laneo will be following it for you!

Posted by: andrew | add a comment
Tags: brands, partners

Look Cycles: Leading the way with Keo Laneo Pedal - 12 Sep 2007

As I announced July 9th in this blog, the first concrete action ever undertaken by a Laneo partner on behalf of Laneo, is the LOOK KEO LANEO road pedal officially unveiled at this year’s EUROBIKE tradeshow. Not only was this an incredible statement of Look’s support of a clean planet, but it was also the ONLY statement I found at the whole show! With Look’s support, we’re all going to be able to do something to clean up our giant blue marble of a home.

I want to introduce you to the “father” of the Look Keo Laneo pedal; Christophe Jouffret. It took quite a lot of persuasion to get him into the photo with me (he’s very discreet) and even more to be able to post something on him (he’s extremely humble). These qualities are common in elite athletes and you’ll better understand Christophe’s engagement with Laneo and the environment when you learn that he is also an extremely accomplished triathlete. If I remember correctly, he’s been to the Ironman World Championships in Kona, Hawaii – 5 or more times and has racked up countless titles in biking and running. Simply put, he is an authentic outdoor enthusiast just like the rest of us and that’s why I wanted you to meet him. Christophe has the same desire to see the state of the planet improved. He has experienced the same magical “earth-connection” moments as we all have and that hasn’t changed one iota just because he works for one of the world’s most famous premium bike brands.

Without Christophe, we’d obviously never had a pedal, let alone a partnership with Look Cycles. And without his company’s support, we’d never be here talking about it – so I’d also like to recognize the rest of the senior management, sales & marketing teams, notably Celine Sarriau who designed the marvelous catalogue presentation and dealer books. Without all these people, all their energy and all their support Laneo will not accomplish a lot – so on behalf of everyone at Laneo…

Bravo Christophe and the Look Cycles team – and “MERCI”!!

Posted by: andrew | add a comment
Tags: brands, partners