Entries tagged with ‘partners’
On Sunday was the 2nd leg of the ORIGINAL BUFF® sponsored environmental cleanup projects this time with THE WANDLE TRUST in Merton on the outskirts of London (UK).
The Wandle Trust is a UK Environmental Charity that was founded in 2001, dedicated to restoring and maintaining the health of South London’s River Wandle and its catchment. Their primary work is holding community river cleanups on the second Sunday of every month, up and down this unique urban chalkstream – pulling out everything from shopping trolleys to shotguns, and improving the environment for birds, fish, insects and local people. They also help to re-engage children with their home environment through their annual Trout in the Classroom Project, which has featured for several years in succession on the BBC’s London Newsround. Additionally, they engage, involve and communicate with local people, to generate empowerment, ownership and sustainable community stewardship for the River Wandle as well as, build partnerships and work on facilitation to form strong, sustainable partnerships with other strategic organisations concerned with the health of the River Wandle, and facilitate the achievement of common goals.
The cleanup took place between 11 am and 3 pm on Sunday 13th December 2009 and saw 44 volunteers pulling rubbish from a section of the River Wandle in Merton. After a comprehensive health and safety briefing everyone got stuck straight in. They hadn’t run a cleanup at this location before, so there was plenty of rubbish including three motorbikes, the remnants of several bicycles still padlocked together and a car seat! There was also so much carpet that you would have thought the river bed was underlain by it rather than gravels and they tried to reserve judgement on where it might have come from – despite the large carpet store nearby!
In total they pulled around 15m3 of rubbish, weighing approximately 3 tonnes, from a 50 m stretch of the river, check out their blog for more details > Merton Cleanup.
The Wandle Trust is exceedingly grateful to ORIGINAL BUFF and LANEO for sponsoring this event. It means that they can fund further cleanups along the River Wandle and get more local volunteers involved, making the river and its surrounding environment an even more pleasant place to enjoy in the heart of London.
For more information on the Original Buff® Environmental Stewardship program, please go here > Buff/Environment
Next stop on the Original Buff® European Cleanup Tour will be near Barcelona (Spain) in a few weeks, check back here to our Blog and on Facebook and Twitter for more news !
Posted by: andrew |
Tags: cleanups, brands, partners
We’re very happy to announce a partnership with our longtime eco-allies, Original Buff® makers of the world-renowned multi-functional, seamless, tubular headgear!
Buff® is the brand of an innovative, useful, comfortable, fun, multi-functional garment that will keep off the sun, wind or cold. It can be worn in loads of different ways: as a scarf, cap, headscarf, facemask, balaclava, headband, wristband… and as many other ways as you can think up. Buff® is a versatile article that can be worn during any sport or outdoor activity, even as a daily clothing accessory. Original Buff S.A. is a company established in Igualada, a small city 60 kms from Barcelona where its headquarters, design, production, printing, publicity campaigns and packaging are all carried out. Founded in 1992, Original Buff currently exports to over 45 countries through exclusive distributors.
Original Buff® has decided to support Environmental Restoration worldwide by funding measurable actions through the sale of a new environmentally friendly product: Wool Buff®. 1% of sales of this innovative product will be used to fund Environmental Cleanup projects around the world, selected and managed by Laneo which should equate to between 10 – 15 hands on, community organized cleanup projects sponsored annually.
Laneo is extremely proud of this eco-collaboration because it demonstrates just how much a brand, such as Original Buff®, by communicating it’s core values in participating directly in environmental cleanups can contribute substantially to answering one of the issues that is cherished by their customers; restoring our outdoor playground!
We give a “thumbs up” to the Original Buff® Management Team for their outdoor values, their company’s environmental stewardship and their confidence in our concept.
We’ll be keeping you updated on every Original Buff® sponsored cleanup event in the upcoming months on this blog, Facebook and Twitter.
Please help by spreading this news by clicking on the “AddThis” bar on the bottom right of this post!
Posted by: andrew |
Tags: brands, partners, news
We are so proud to be involved with PROJECTMAR, a astounding series of events run by the guy’s at DIVETEK, a Portuguese Diving Club, with the support of many big media and environmental groups throughout Portugal.
The upcoming cleanup is being held at the stunning BAIA DE CASCAIS on the western tip of Lisbon on Saturday May 30th.
We discovered this organization early this year and immediately signed on as partners. The people behind this growing community, especially our friend Gabriel NEVES, are examples for society; they devote an enormous amount of their time (as volunteers) to not only pursuing their environmental goals of restoring underwater habitats but also, bringing more and more people to understand that damage is taking place in places “they can’t see” (under the surface of the ocean). For those that can’t get their minds around Scuba Diving (they do this for free), the Divetek team makes sure that they “bring the ocean back to them” in form of underwater videos and “land events” to show and teach people what’s happening and of course, getting them involved in fun events like the one this week-end.
We were scheduled to go down and DIVE with them and meet the rest of their team and our Portuguese LANEO Members but sadly, last minute priorities came up here in Paris and we were forced to call in with a “rain check” :-(
PROJECTMAR will be widely promoted on our upcoming website and we’ll be going down to take part in the event in August in PORTO COVO so stay tune for news on this weekends event and the upcoming one’s – you’re going to be VERY impressed with what you’re going to see !!
For more info and live coverage of the event, check out their website here > http://www.projectmar.eu
Boa sorte para a equipa maravilhoso PROJECTMAR este fim de semana !
Posted by: andrew |
Tags: cleanups, partners, community, environment
Our good friends at MOUNTAIN RIDERS are organizing their ANNUAL CLEANUP this year starting May 23 & 24th and running through the summer at more than 50 ski stations-resorts throughout France.
This year LANEO is a supporting partner and we’re proud to be sponsoring and especially, TAKING PART in these events (more info on this blog and especially in the upcoming NEW website !!). We’ll be doing some interviews with participants and organizers, especially Jeremie PICHON, the man not only lives and breathes true outdoor mantra but is one of the chief architects and eco-energizers behind this very successful organization that is doing wonders to the French Alps !
These are fabulous events and last year more than 2,500 people took part and removed over 30 tons of garbage, “discovered” after the snow melted :-( So, if you’re looking for something to do with family and friends in absolutely stunning scenery and want to feel good about your outdoors, check out the ACTION CALENDAR and signup for an event !
MOUNTAIN RIDERS works with the actors of mountain stations to promote alternatives for sustainable development and the development of sustainable tourism. The association works with professionals (ski lifts, providers, merchants, industrialists), elected officials, tourism offices and town / city halls because change is only possible with dialog among various levels of decision makers and collective action. Their goal is not to moralize but to inform and make change happen through a number of solutions and actions such as: Booths at events, School events, Themed conferences, Waste collection, Green Guide for Sustainable Development Stations mountain etc.
Check them out on their website http://www.mountain-riders.org and ping us under this post or on TWITTER if you plan to attend, we’d love to meet up and spend some time with you !
Posted by: andrew |
Tags: cleanups, partners, community, news, events
Patagonia just updated what they call their “TIN SHED” which is the place to go for stories from their friends and ambassadors traveling the wilder world – in high-quality video, audio and the written word.
It’s a great place-to-go if you’re looking for some unique insight, from a unique company.
Enjoy !
Posted by: andrew |
Tags: films, outdoors, videos, brands, interviews, documentation, partners, news
The North Face and Polartec have launched a Eco Champion program. Eco Champion invites entrants to submit videos or blogs showcasing people who deserve special recognition for their efforts to improve the environment. The winner get’s a $15,000 to donate to a Green Cause of their choice and a $1000 gift certificate to The North Face online store. You can also check their FACEBOOK page for more info.
Posted by: andrew |
Tags: contests, brands, partners
Laneo is gathering the world’s most inspired outdoor enthusiasts and a first-class network of corporations and mentors in one place, with one goal – putting sustainable projects for the planet into action. Designed for anyone who enjoys nature and wants to get involved, these hands-on eco-events will equip communities, organizations and like-minded companies to take action and spark real change. Participants work together to plan each event and spread the word through blogs, social networking, online tagging, photo sharing and more.
Visit http://camps.laneo.org/ for more details. Help us inspire a new generation of outdoor ambassadors!
Posted by: andrew |
Tags: partners, community, news, events, environment
According to the latest news from SIA, Snow Sports sales were up 10.4% in this past and reach $2.97 B for the 2007-08 season. The same source cited Equipment sales “relatively flat” in specialty shops and retail outlets, however the online market increased by more than $40 million, which is no surprise to us at Laneo. Apparel sales seemed untouched and they increased by more than $100 million especially in the Snowboard market.
After a terrible 2006-07 season, looks like things are back on track for the Snow Industry which must be reassuring to most of the people we know working at these companies. We hope that this resurge will also bring about greater focus and investments in environmental products and marketing; rest assured, Laneo will be following it for you!
Posted by: andrew |
Tags: brands, partners
As I announced July 9th in this blog, the first concrete action ever undertaken by a Laneo partner on behalf of Laneo, is the LOOK KEO LANEO road pedal officially unveiled at this year’s EUROBIKE tradeshow. Not only was this an incredible statement of Look’s support of a clean planet, but it was also the ONLY statement I found at the whole show! With Look’s support, we’re all going to be able to do something to clean up our giant blue marble of a home.
I want to introduce you to the “father” of the Look Keo Laneo pedal; Christophe Jouffret. It took quite a lot of persuasion to get him into the photo with me (he’s very discreet) and even more to be able to post something on him (he’s extremely humble). These qualities are common in elite athletes and you’ll better understand Christophe’s engagement with Laneo and the environment when you learn that he is also an extremely accomplished triathlete. If I remember correctly, he’s been to the Ironman World Championships in Kona, Hawaii – 5 or more times and has racked up countless titles in biking and running. Simply put, he is an authentic outdoor enthusiast just like the rest of us and that’s why I wanted you to meet him. Christophe has the same desire to see the state of the planet improved. He has experienced the same magical “earth-connection” moments as we all have and that hasn’t changed one iota just because he works for one of the world’s most famous premium bike brands.
Without Christophe, we’d obviously never had a pedal, let alone a partnership with Look Cycles. And without his company’s support, we’d never be here talking about it – so I’d also like to recognize the rest of the senior management, sales & marketing teams, notably Celine Sarriau who designed the marvelous catalogue presentation and dealer books. Without all these people, all their energy and all their support Laneo will not accomplish a lot – so on behalf of everyone at Laneo…
Bravo Christophe and the Look Cycles team – and “MERCI”!!
Posted by: andrew |
Tags: brands, partners
Posted by: andrew |
Tags: interviews, shows, partners
Posted by: andrew |
Tags: interviews, shows, partners
