LOOK at that! - 09 Jul 2007
As Laneo grows, there are hurdles that we’ve overcome that I am tremendously proud of. There was the 1st member on January 10th when our website first opened to the public. There was our 1st Partner (Salomon) who joined back in 2006, and now– the 1st tangible initiative that a Partner has taken.
I’m proud to announce that LOOK CYCLES has launched a co-branded road bicycle pedal that will contribute around 5€ to Laneo for each pedal sold. This is bold move and an innovative leap forward in their industry that I must put into perspective. Nothing is more industrially complex than building premium carbon bike frames, not mention the ecological offset. LOOK CYCLES has painstakingly built a world-renowned reputation over the course of the last 25 years and decided it was time to do something to help save the planet. They chose Laneo to partner with. Sure, you might say it was an easy call but when you’ve got your hard earned reputation at stake, a product that is not easily made environmentally friendly, and your customer base isn’t begging for it – this move is outright courageous. And I wanted to make sure I acknowledge them publicly.
When you have a chance, send them your words of thanks. Remember – Laneo currently has 25 Partners in different sports categories and around 50 others that are in final stages of negotiation. That’s quite a representative number of corporations from the sports industry. I have worked with these companies for over 18 months and have exchanged literally hundreds of emails and phone calls over the same period. In spite of all these factors, only 1 company has come forward.
LOOK CYCLES. They’re not following, they’re leading and I hope many others will soon be inspired.
Laneo aims to support environmental protection by leveraging outdoor enthusiasts and their love or outdoor sports. Why? Because anyone who enjoys outdoor sports, whether for leisure or serious training, shares a common sensitivity to the role that nature’s beauty plays in moments of happiness. Some who get pleasure from sports in natural surroundings also enjoy extending that sensation to urban backdrops but the drawbacks of breathing in pollution, accessing installations, work hours, and the dangers of traffic often make the task difficult. Those that succeed literally have to “invent” workarounds.
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