The New Laneo Landing Page - 14 Oct 2009
We decided to launch a new “landing page” for the website while we’re going through the iterations for the 3.0 release, which by the way, will get underway shortly and be in multiple phases.
What we needed was a simple page to outline what LANEO is, how to get involved and for those that are interested gaining support for their cleanups, how to get in touch with us, while we’re working on the new site.
Our “West Coast” Team (who you’ll be meeting soon) came up with this nice simple design and we really like the “before” – “after” effect when you mouse over the FACEBOOK & TWITTER logos. We’d like to point out that the simple fact of signing up as a “fan” or a “follower” really shows our partners that you want to “take action” and that in itself, could literally have the same effect as the photos, as you’ll soon see !!
LANEO is an innovative organization with a simple mission: We’re cleaning up the planet.
So come on – join us, together we’re going to make a difference !
Andrew Paterson / Founder
The most significant piece of the new website (Kilimanjaro release) is without doubt the Eco-Cleanup section. As you know, Laneo’s goal is to make it easy to cleanup the planet and our business model is dedicated to optimizing the flow of resources to grassroots projects. We’ve been working extremely hard over the past 6 months to find grassroots cleanup projects around the world by scouring the web and activating all our networks. At the moment, we’re in discussion with close to 100 projects in 16 countries, which I hope will result in 20 – 30 being selected and displayed on our website in just a few weeks. This will enable you to start taking action by support the projects, voting for them (which will give it a greater “weighting” for our corporate partners sponsorship), volunteering for them (we’ll put you in touch with the organizers), telling your friends about them (which will raise awareness) and donating to them (100% of your donations will go directly to the projects.) Corporate support remains the principal source of funding and our goal is to see that at least 80% of all the projects we present in this first round receive sponsorship through corporate involvement permitting each event to fully achieve their objectives.
Our industry partners are a very important piece of the Laneo model. Not only do they provide funding for eco-cleanup projects (directly and indirectly) but they are also our “partners” in wanting to see the planet cleaned up. You can’t tackle a problem this big without a team of highly committed and skilled players and there’s no better way than joining forces with those that understand the outdoors. Our goal is to provide these companies with unrivaled opportunities that will add value to their organizations – which is why the Laneo concept is a “sustainable” solution for nature preservation. In order to accomplish this, we’re starting a series of updates to the “partner areas” of our website with the “Kilimanjaro release” and progressively adding features that will be extremely innovative. Our first task is to help the community (members & visitors) better understand how our partners participate in Laneo. We plan to role out new information and new features almost every month and refine them over time, giving everyone time to get to know how to use them. This is based on our “interestingness concept” which is a fundamental piece of our strategy.
It’s been over a year since we launched the Laneo website and we’ve gone through the typical Alpha – Beta – Gamma cycle which was a lot of work (over 100 pages designed & coded and 85,000 words translated into 11 languages). After much feedback (from Members, Partners & Prospects) we have decided to complete a significant makeover that we’re calling the “Kilimanjaro release” after one of the world’s highest summits (extremely affected by climate change and pollution, as you might already know from the scientific community and documentaries and photos). We plan to tackle about 12 new pages with an equal number of new functions in the next 6 weeks – all designed to accompany our repositioning that I will unveil shortly. In the upcoming posts I will discuss what you can expect. Of course as with any project of this kind, most of the work is “under the flotation line” (like an iceberg) so you probably won’t get as excited as we are with all the “back-end functionality”. But suffice to say the makeover will enhance Laneo’s capability to be even more efficient, thus freeing up our resources to do what we do best; – cleaning up the planet!
