Laneo Awards: A Step in the Right Direction - 06 Aug 2008
Laneo has just launched LANEO AWARDS – a program designed to reward sports industry manufacturers for developing innovative products that respect our planet.
Laneo selects 12 products during each of the European tradeshows:
A Laneo committee then considers whether each product:
1. Incorporates natural, organic, bio, sustainable or recycled materials.
2. Enhances the category by adding value or innovation, rather than simply creating a marketing statement about the environment.
3. Supports a long usage cycle – i.e. the product should be top quality and not follow trends that encourage consumption and waste.
Laneo does not officially endorse these products, and absolutely no money, publicity or promotional work is exchanged. The awards were created to inform outdoor enthusiasts about products and manufacturers that are taking positive steps to protect our planet. The winners are welcome to use the recognition at their discretion for one year.
Check it out here > http://awards.laneo.org/
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