Eco-consciousness can be overwhelming - 21 Aug 2007
I don’t know about you, but I’m tired of hearing all these catastrophic statistics and data on climate change and tragic images of wildlife and landscape. Sure we need to raise awareness, but intimidating people with apocalyptic scenarios isn’t going to get us anywhere. In my opinion, the focus on dramatizing environmental issues is counter productive. There is a moment when all of it becomes “too much”. People lose track, get confused, don’t know what to do, and most of all – give up – because it seems too big to solve with simple answers. In reality however, simple changes and tiny commitments are all that is needed to make a huge difference.
The recent rise in public eco-consciousness is due to the massive media coverage of literally millions of initiatives around the world. Some fueled by capitalistic opportunism, others purely by civic responsibility. Whatever the root cause, what’s at stake is not market share or consumer trends – it’s the environment. Hype is for shopping, not for social issues. But with this huge onslaught of information, just picking through the available news is a job on its own. You practically have to be a PhD expert to understand it all and be able to differentiate fact from myth.
At Laneo, we steer clear of all the hype and clutter. By talking about what’s new, who’s doing what, where the initiatives are going, and how you can participate if you wish – Laneo offers you a positive approach to make your own choices and your own level of impact.
What interests us is the great outdoors. Those picture perfect swells, the mist rising off the lakes, the silence of country trails and the majesty of century old boulders. Getting everyone outside to experience this, whether they’re beginners or experts (and at whatever dose they choose), that is our “hands-on training” of what’s right and what’s wrong for our planet.
Outdoors should be fun and it should enlighten adults as it does children. It should never ever become a terrain for hopelessness, regret or restraint. So go out there and play. Enjoy the spirit of life and nature. Because only when you get out there and experience it for yourself, will you understand what you yourself can do to protect your planet.
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