It’s not only about outdoor sports - 19 Jun 2007
At Laneo, as part of our core mission to help preserve the planet, we feel we have an obligation to support the small and weak. There are quite significantly more small sport companies and local ecological groups around the world than there are large ones. It’s not that we don’t like the big guys; we just think that there are a lot of minor players out there that don’t get enough attention and backing. We also think that the impact of not defending these companies and associations is detrimental to local culture, traditions, creativity & innovation and most of all, the state of the planet. Is it better to inject resources into one big thing or a vast series of small things?
A friend of mine, who teaches at INSEAD, said to me that Nobel Prize winner Muhammed Yunus (Grameen Bank) did not pioneer “micro-credit”, he only managed to make it understandable to those that could put it into action.
Now, ask yourself the following question; if you could contribute in supporting hundreds of small eco-efforts around the globe, wouldn’t that probably spark other small initiatives? That’s the direction we’re headed and we count on the global collective conscious of thousands of people who love the great outdoors as the leverage to achieve that goal.
Loading ...
