Patagonia Footprint Chronicles adds more products - 28 Apr 2008
At Laneo we love simple, fun and thought provoking websites especially those that grasp the potential of the web and what some call Web 2.0 (from Wikipedia: ” Web 2.0 is a term describing the trend in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users.”).
One of our favorite brands is PATAGONIA and we try and follow every initiative they launch and we especially liked last year’s launch of their so-called “FOOTPRINT CHRONICLES” which they describe as,
“The Footprint Chronicles is an interactive mini-site that allows you to track the impact of ten specific Patagonia products from design through delivery.”
What was deemed as “just a gimmick” from their detractors and competitors was shortsighted; this is a perfect example of how an easy to use tool that provides total visibility into a company’s’ sourcing and production can have a positive impact on not only the manufacturer itself but also, educate the consumer on their clothing and other purchases.
Patagonia went even farther and provided a feedback form that linked directly to their blog and provided them with the input to add, just recently, 5 new products from their spring 2008 lineup!
The point is, using the web to display meaningful metrics on a macro level and promoting user input can produce some big changes in corporate decision making and help steer us all to a cleaner future.
5 stars from us at Laneo!
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