The urban jungle – our 2nd playground - 28 Jun 2007
Laneo aims to support environmental protection by leveraging outdoor enthusiasts and their love or outdoor sports. Why? Because anyone who enjoys outdoor sports, whether for leisure or serious training, shares a common sensitivity to the role that nature’s beauty plays in moments of happiness. Some who get pleasure from sports in natural surroundings also enjoy extending that sensation to urban backdrops but the drawbacks of breathing in pollution, accessing installations, work hours, and the dangers of traffic often make the task difficult. Those that succeed literally have to “invent” workarounds.
For example – if you live close enough to your work, you could technically bike there, however there is no place to securely store your bicycle when they get there, there is no changing room to switch your clothes, and there most likely aren’t any bike paths on the route from you home to your work. Bikes loaned or rented by municipalities (like the ones in the picture in the Flickr Feed to the right, in Stuttgart, Germany where I passed through a couple of weeks ago) have started to spring up in major cities around the globe, but the return stations still remain far from many end destinations. A few companies have started to revisit the foldable bicycle (one of our partners did a wonderful job, Mobiky) and have successfully found this to be a new way to bridge the gap.
The point is that as individuals and companies we need to continue to find ways to bring our outdoor passion into our urban jungle – instead of dividing them into two different categories. The more successful we become at this, the more successful we will be at protecting them both. Preserving our great outdoors is not just for “the weekends”.
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