Nike’s 10K Human Race - 11 Jun 2008
Nike’s 10K “Human Race” is drawing closer; race day is 31.08.2008 and it looks like there’s going to be millions of us out there that day!!
Besides being a great way to get people outdoors, together and having fun, this is a perfect example of how “some” companies are harnessing the web by “creating content” and not just looking for a quick dollar, euro or whatever. Event-Based Advertising is “better” than popups (when is it all going to stop or at least become intelligent) because it gives people something “before” asking for their patronage.
Most of the Laneo team is going out to participate on August 31st, maybe we’ll see you there?!
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