Picnic 07 Conference: The Green Challenge - 27 Sep 2007
The PICNIC’07 conference is Europe’s most dynamic event devoted to creativity and innovation in the media, technology and entertainment industries. Designed for creatives, entrepreneurs, innovation and technology experts, media professionals, and business people, the conference showcases the latest innovative and creative trends relevant to the media and entertainment industries.
PICNIC is not only a conference, it’s a downright festival. Aimed at people who care about the future and want to play a role in shaping it – the PICNIC offers a week of fresh creative & innovative ideas. One of the world’s leading events where creative minds from the world of media, entertainment, science and the arts convene in Amsterdam from Monday 24th September to Saturday 29th September 2007.
To encourage and aid the invention of new green products and services, the Dutch Postcode Lottery and PICNIC presented this year the PICNIC Green Challenge – the challenge to come up with a greenhouse-gas-reducing product or service. The entrant with the best idea will win €500,000, expert coaching, and a starting list of customers, so he or she can bring the invention to the marketplace within two years.
LANEO will be present at this event for only one day, (other priorities are taking me back to Paris) but I really hope to see more and more of these Tech & Media Conferences start giving back to the environment. It’s events like these that draw innovative and entrepreneurial people from all over the world and when joining forces for the planet, we can really make a difference!
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