Laneo partners with Original Buff® - 28 Oct 2009
We’re very happy to announce a partnership with our longtime eco-allies, Original Buff® makers of the world-renowned multi-functional, seamless, tubular headgear!
Buff® is the brand of an innovative, useful, comfortable, fun, multi-functional garment that will keep off the sun, wind or cold. It can be worn in loads of different ways: as a scarf, cap, headscarf, facemask, balaclava, headband, wristband… and as many other ways as you can think up. Buff® is a versatile article that can be worn during any sport or outdoor activity, even as a daily clothing accessory. Original Buff S.A. is a company established in Igualada, a small city 60 kms from Barcelona where its headquarters, design, production, printing, publicity campaigns and packaging are all carried out. Founded in 1992, Original Buff currently exports to over 45 countries through exclusive distributors.
Original Buff® has decided to support Environmental Restoration worldwide by funding measurable actions through the sale of a new environmentally friendly product: Wool Buff®. 1% of sales of this innovative product will be used to fund Environmental Cleanup projects around the world, selected and managed by Laneo which should equate to between 10 – 15 hands on, community organized cleanup projects sponsored annually.
Laneo is extremely proud of this eco-collaboration because it demonstrates just how much a brand, such as Original Buff®, by communicating it’s core values in participating directly in environmental cleanups can contribute substantially to answering one of the issues that is cherished by their customers; restoring our outdoor playground!
We give a “thumbs up” to the Original Buff® Management Team for their outdoor values, their company’s environmental stewardship and their confidence in our concept.
We’ll be keeping you updated on every Original Buff® sponsored cleanup event in the upcoming months on this blog, Facebook and Twitter.
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