Who are we? - 11 Jun 2007
Many people, especially in the financial industry, ask the same question- who’s behind Laneo. Well, for one – me. I’ve poured my entire savings and roughly 15 hours a day for 2 years into this project. Next there are a quite a few people, around the world, that overtime got addicted to my optimism and drive and have given a pretty big chunk of their free-time to Laneo, all on top of their jobs, family and leisure time. Next come the operational people. The experts that you can’t do anything without – lawyers, accountants, bankers and experts in other technical areas, all of which have “donated” a majority of their time to this project. Then come some specialized people, like the creative firm behind our website and identity, that built my dream and took it beyond what I imagined in the first place and believe me, they’ve really invested in our future. And there are the neighbors, the guys at the local café, the buddies who run sports stores, my training pals, the health food store team and restaurant where I spent hours building this project on a lap top and no sleep. Then there are the “Premier Partners”, the first manufacturers that believed in Laneo before it even existed. They “lent” us the leverage of their brands to help get us on the way. There is the Board of Directors and Advisory Board, all of whom hold tremendous responsibilities at their day jobs, yet found the time to support me. And finally, my family, spread across the globe and sending me extremely kind words of support and encourage even though some admit – they don’t fully understand what I’m doing. And most importantly, my wife and son, who have somehow learned how to fix dripping taps, change car wheels and keep our home running while I travel the world in my quest to restore the planet to it beauty. I’m planning to put a tribute page up on the website sometime soon, so I won’t list their names here, but in total over 200 have helped Laneo get to where it is. And while most people want “headcount figures”, and number of employees, Laneo’s success is measured in the tangible proof that the outdoors are getting cleaner. So, until Laneo starts delivering, we’re not hiring – but we’re still going to be working really hard, with the 200 or so “invisible” people devoted to the cause and our growing member community.
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