The most significant piece of the new website (Kilimanjaro release) is without doubt the Eco-Cleanup section. As you know, Laneo’s goal is to make it easy to cleanup the planet and our business model is dedicated to optimizing the flow of resources to grassroots projects. We’ve been working extremely hard over the past 6 months to find grassroots cleanup projects around the world by scouring the web and activating all our networks. At the moment, we’re in discussion with close to 100 projects in 16 countries, which I hope will result in 20 – 30 being selected and displayed on our website in just a few weeks. This will enable you to start taking action by support the projects, voting for them (which will give it a greater “weighting” for our corporate partners sponsorship), volunteering for them (we’ll put you in touch with the organizers), telling your friends about them (which will raise awareness) and donating to them (100% of your donations will go directly to the projects.) Corporate support remains the principal source of funding and our goal is to see that at least 80% of all the projects we present in this first round receive sponsorship through corporate involvement permitting each event to fully achieve their objectives.
There are a lot of other features we’ll be adding to this section of the website over the next months so don’t miss our upcoming email announcements and start taking action to cleanup our playground!
Posted by: andrew |
Tags: laneo website
The ISPO Winter 08 Tradeshow was yet another great show, constantly growing and improving over previous editions. At the core of this event was the 7th Volvo Sports Design Forum, which this year was centered on Eco-Design and dedicated to the topic of sustainability in the field of industry and sports design. Eco-Design criteria included classic product development elements such as economy, safety, dependability, ergonomics, technical solutions and aesthetics added to this year’s ecological objectives of integrating a systematic ecological process into the early stages of product planning, development and design. Laneo was especially proud to see some of our Partners on stage; Dr.Georg Bauer, Director R&D at Atomic GmbH was a keynote speaker and did a marvelous job at making everyone understand the extremely complex design and production process and present Atomic’s very inspiring ground breaking work on environmental issues. Another partner, Salomon Snowboards won the Board Equipment category with their Bamboo Fiber based Snowboard, the Sickstick.
Overall, we’re starting to see an increasing number of Eco-Initiatives (I counted 38 during my 4 day tour) but Laneo is still concentrated on supporting companies that make measurable headway in reducing CO2 output and use less toxins and more sustainable materials (the leaders) and not just Carbon Offsetting and other Marketing tools (the followers).
Posted by: andrew |
Tags: brands, shows
This is our 3rd year at this annual tradeshow, ISPO, which involves all of the actors in the Industry focusing on winter sports. Those that follow this blog know that Laneo does not have a booth at this event. We attend to promote our cause to industry executives and treat this as an opportunity to install and nourish long-term relationships that are the basis of our mission. One executive last year asked my why we didn’t have any scantly clad young women wandering around the show enrolling new members…, I think he missed the point (and his company is still not doing anything for nature preservation either). This year marks a new era for Laneo. We have now been around for a full year and are launching a series of new services especially the Eco-Cleanup Series, so I am really looking for a strong signal from our partners & prospects in supporting these events and starting to take some concrete action in favor of our “playground”.
Stay tuned for more news from the ISPO Winter Tradeshow!
Posted by: andrew |
Tags: shows
There are a number of Digital-Media-Web-Social-Science-Lifestyle events around the world for example: TED, Le Web 3, Lift, Picnic, SIME to name a few and they all host a wide variety of fascinating speakers that address issues and future trends around the internet. What makes the DLD venue (short for Digital Life and Design) in Munich so compelling is that it is more than just bringing together people in the web industry. It creates an inspiring bridge between the key developments on the web and other important inclinations in lifestyle (physics, art, architecture, genetic programs, health and of course media) spun together with an eclectic crowd coming from all areas of the planet. Laneo had the privilege to be invited to DLD08 this year (thanks Rupert). We attend a few of these basically because they’re the only social-business network where almost everyone completely understands what we’re doing and how we’ve set out to achieve it but also spontaneously offers a vast and rich array of suggestions and support that continue to fuel our growth. Rubbing shoulders with the hottest internet ventures in the world is inspiring but more importantly, it was while talking with these entrepreneurs that made for some passionate conversations – in a world made up of increasing “virtual endeavors” – Laneo (I’m proud to say), stopped the majority of my counterparts in their tracks and got them thinking about “reality”.
Posted by: andrew |
Tags: shows, society
Our industry partners are a very important piece of the Laneo model. Not only do they provide funding for eco-cleanup projects (directly and indirectly) but they are also our “partners” in wanting to see the planet cleaned up. You can’t tackle a problem this big without a team of highly committed and skilled players and there’s no better way than joining forces with those that understand the outdoors. Our goal is to provide these companies with unrivaled opportunities that will add value to their organizations – which is why the Laneo concept is a “sustainable” solution for nature preservation. In order to accomplish this, we’re starting a series of updates to the “partner areas” of our website with the “Kilimanjaro release” and progressively adding features that will be extremely innovative. Our first task is to help the community (members & visitors) better understand how our partners participate in Laneo. We plan to role out new information and new features almost every month and refine them over time, giving everyone time to get to know how to use them. This is based on our “interestingness concept” which is a fundamental piece of our strategy.
Stay tuned for this and other upcoming launches and remember; donating your opinion on-line can do much more than you think, to help save our planet!
Posted by: andrew |
Tags: laneo website
It’s been over a year since we launched the Laneo website and we’ve gone through the typical Alpha – Beta – Gamma cycle which was a lot of work (over 100 pages designed & coded and 85,000 words translated into 11 languages). After much feedback (from Members, Partners & Prospects) we have decided to complete a significant makeover that we’re calling the “Kilimanjaro release” after one of the world’s highest summits (extremely affected by climate change and pollution, as you might already know from the scientific community and documentaries and photos). We plan to tackle about 12 new pages with an equal number of new functions in the next 6 weeks – all designed to accompany our repositioning that I will unveil shortly. In the upcoming posts I will discuss what you can expect. Of course as with any project of this kind, most of the work is “under the flotation line” (like an iceberg) so you probably won’t get as excited as we are with all the “back-end functionality”. But suffice to say the makeover will enhance Laneo’s capability to be even more efficient, thus freeing up our resources to do what we do best; – cleaning up the planet!
Thanks again to the enormous input and help from the dedicated teams at Door 12 Creative, Chase the Web and Traducteo for their work.
Posted by: andrew |
Tags: laneo website
As part of Laneo’s expansion, we’re searching for an Event Director (full-time), if you or someone you know is interested please use the “Contact Form” on the Laneo website.
Summary of Position Requirements:
Laneo is looking for a skilled and experienced Event Director to oversee Laneo’s international event programs:
- Planning and execution of international events.
- Brand building, marketing and communication strategy.
- Event design, audiovisual production, logistics, budgeting, negotiation and client service.
Required Experience:
- A minimum of 3 years doing successful Event Management.
- Experience in International organizations.
- Familiarity with the Sports Industry and / or Environmental Groups.
Skills:
- Accomplished outdoor athlete (past & active).
- Eco-Enthusiast (demonstrates eco-lifestyle).
- Ability to work effectively as part of a team and independently.
- Excellent project management skills, proven ability to manage and meet deadlines.
- Excellent interpersonal and intercultural communication skills.
Languages:
- German & English (ability to conduct full business activities in both languages)
- Spanish, Italian, Dutch (would be a plus)
Other:
- Heart, humility and humor.
- Desire and ability to work for an international startup.
- Wants to stop talking about change and start making it.
Posted by: andrew |
Tags: careers, team
It’s that time of the year again when everyone makes their “New Year’s Resolutions” to start the year off on the “right foot”.
We don’t know where this tradition came from but it has spread across the world and become a ritual for everyone at any age. If you’re looking for some inspiration, here’s a selection of 5 of our “Top New Year Resolutions for 2008 for Laneo Headquarters in Paris”:
1) Run a Trail Event that has a “different” route than last year’s edition.
2) Purchase more than 80% of our Sports, Leisure and Business products & textiles that are eco-friendly (last year we achieved 68%).
3) Participate in at least 3 Cleanup Events and Run Laneo’s 1st Event.
4) Reduce the number of “Laneo’s Driven Kilometers” by 30% (last year was 2,332 kms)
5) Match our 2007 Goal; print only 1 Corporate Marketing document per year (last year, we did a bookmark for our prospects).
If you have some New Year resolution that you’d like to share, hit the “Comments” button below and tell everyone what you’re going to do this year.
Everyone at Laneo wishes you and your loved one’s a very Happy New Year !
Posted by: andrew |
Tags: community, environment
If the idea of making a short and amusing video about the preservation of the environment, appeals to you – read on – and perhaps create a video of your own.
Several Laneo members in 5 European countries have started to produce short movies with their sports training buddies and club members. The content and topic have been decided upon by the participants and will focus on eco-sports initiatives. The goal is to “show” Laneo members and visitors worldwide, what exactly it means to “reclaim your playground”. The videos are being filmed with standard digital movie cameras and edited by passionate sports & nature lovers on their computers, enhanced with fun effects, music and titles. 90% of the conversation is in local language but English voice over will be provided to help others understand what is going on. Although the methodology is loose, participants are expected to contribute to each video in some way and share their experience with peers via blogs, photo sharing, bookmarking and other social networking sites.
This is a great way for hobbiest, amateurs and up & coming video directors to showcase their skills across the world, especially to our network of corporate partners who are always looking for fresh talent.
I hope you’re as excited as I am to SHOW the world how it’s done. I’m sure we’ll all be proud to see the finished mini-movies here on the Laneo Blog starting January 2008.
If you’d like to participate, contact me via the “Contact Form” on the Laneo website!
Posted by: andrew |
Tags: films, community
All of us at Laneo wish you, your families and friends a warm and Happy Christmas !
Danish: Glædelig Jul
Dutch: Vrolijk Kerstfeest en een Gelukkig Nieuwjaar! or Zalig Kerstfeast
English: Merry Christmas
Finnish: Hyvaa joulua
French: Joyeux Noel
German: Froehliche Weihnachten
Italian: Buone Feste Natalizie
Norwegian: God Jul or Gledelig Jul
Portuguese: Feliz Natal
Spanish: Feliz Navidad
Swedish: God Jul and (Och) Ett Gott Nytt År
Posted by: andrew |
Tags: family, society, community
As this year’s festive events near (Christmas, New Year’s, Epiphany…) we decided it was time to add some fun new designs to our store to provide you with an opportunity for you’re your loved ones; one of a kind gifts that not only look good, but do good for the planet.
Laneo is a new and exciting way to get involved in the mission to “Save the Planet” and what better way to make a statement than by proudly wearing a shirt that, especially to the younger generations. Remember, funds from the sale of these items are being used to fuel our growth but more importantly; wearing a Laneo Hoodie or Long Sleeve Shirt might have a more important effect – raising awareness of those close to you.
Here’s a sneak peak at one of the designs you’ll see at the store – hope you like it and the others!
Posted by: andrew |
Tags: community
For those of you scrambling around preparing for Christmas, I thought you wouldn’t mind having some helpful tips on making holiday festivities as eco friendly as possible. I asked some friends and Laneo Members from around the world to send me the URL’s of sites they thought provided some worthy advice.
Here’s a list 9 sites, in no particular order. If you have some of your own, please add them to the list via the comments.
1) USA
2) Canada
3) Australia
4) UK
5) France
6) Spain
7) Germany
8) Italy
9) Belgium
Posted by: andrew |
Tags: society, environment
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