Look Cycles: Leading the way with Keo Laneo Pedal - 12 Sep 2007
As I announced July 9th in this blog, the first concrete action ever undertaken by a Laneo partner on behalf of Laneo, is the LOOK KEO LANEO road pedal officially unveiled at this year’s EUROBIKE tradeshow. Not only was this an incredible statement of Look’s support of a clean planet, but it was also the ONLY statement I found at the whole show! With Look’s support, we’re all going to be able to do something to clean up our giant blue marble of a home.
I want to introduce you to the “father” of the Look Keo Laneo pedal; Christophe Jouffret. It took quite a lot of persuasion to get him into the photo with me (he’s very discreet) and even more to be able to post something on him (he’s extremely humble). These qualities are common in elite athletes and you’ll better understand Christophe’s engagement with Laneo and the environment when you learn that he is also an extremely accomplished triathlete. If I remember correctly, he’s been to the Ironman World Championships in Kona, Hawaii – 5 or more times and has racked up countless titles in biking and running. Simply put, he is an authentic outdoor enthusiast just like the rest of us and that’s why I wanted you to meet him. Christophe has the same desire to see the state of the planet improved. He has experienced the same magical “earth-connection” moments as we all have and that hasn’t changed one iota just because he works for one of the world’s most famous premium bike brands.
Without Christophe, we’d obviously never had a pedal, let alone a partnership with Look Cycles. And without his company’s support, we’d never be here talking about it – so I’d also like to recognize the rest of the senior management, sales & marketing teams, notably Celine Sarriau who designed the marvelous catalogue presentation and dealer books. Without all these people, all their energy and all their support Laneo will not accomplish a lot – so on behalf of everyone at Laneo…
Bravo Christophe and the Look Cycles team – and “MERCI”!!
