Back to the ISPO Winter Tradeshow in Munich

Back to the ISPO Winter Tradeshow in Munich - 26 Jan 2008

This is our 3rd year at this annual tradeshow, ISPO, which involves all of the actors in the Industry focusing on winter sports. Those that follow this blog know that Laneo does not have a booth at this event. We attend to promote our cause to industry executives and treat this as an opportunity to install and nourish long-term relationships that are the basis of our mission. One executive last year asked my why we didn’t have any scantly clad young women wandering around the show enrolling new members…, I think he missed the point (and his company is still not doing anything for nature preservation either). This year marks a new era for Laneo. We have now been around for a full year and are launching a series of new services especially the Eco-Cleanup Series, so I am really looking for a strong signal from our partners & prospects in supporting these events and starting to take some concrete action in favor of our “playground”.