ISPO Winter 08: Conclusion - 31 Jan 2008
The ISPO Winter 08 Tradeshow was yet another great show, constantly growing and improving over previous editions. At the core of this event was the 7th Volvo Sports Design Forum, which this year was centered on Eco-Design and dedicated to the topic of sustainability in the field of industry and sports design. Eco-Design criteria included classic product development elements such as economy, safety, dependability, ergonomics, technical solutions and aesthetics added to this year’s ecological objectives of integrating a systematic ecological process into the early stages of product planning, development and design. Laneo was especially proud to see some of our Partners on stage; Dr.Georg Bauer, Director R&D at Atomic GmbH was a keynote speaker and did a marvelous job at making everyone understand the extremely complex design and production process and present Atomic’s very inspiring ground breaking work on environmental issues. Another partner, Salomon Snowboards won the Board Equipment category with their Bamboo Fiber based Snowboard, the Sickstick.
Overall, we’re starting to see an increasing number of Eco-Initiatives (I counted 38 during my 4 day tour) but Laneo is still concentrated on supporting companies that make measurable headway in reducing CO2 output and use less toxins and more sustainable materials (the leaders) and not just Carbon Offsetting and other Marketing tools (the followers).
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