Nikwax: Small things make a BIG difference - 21 Jul 2007
It often happens that you find some super new product only when you ask the right people. Here I was at the Lundhags booth talking with Sven Sixtensson (their Marketing & Communications Director) and telling them about our great partners in eco-accessories (Magic Potion & Wet Women Surf Wax) when he say’s; “What about Nikwax?”
Well I never heard of this company so off I went to find their booth in search of a product while it is often overlooked, would have the most incredible impact on the planet if we all used it.
You see Nikwax makes cleaning and waterproofing products for clothes and shoes. You know, the stuff you spray on your outdoor gear once in a while to keep them water impermeable.
Well Instead of the chemical based junk they sell you down at the local hardware store, Nikwax is all water based and contains no propellant gases, no toxins and no fluorocarbons.
Now if I understood correctly, according to Katie Callis (Marketing & Communications Director), Nikwax products can renew your gear and reduce the impact on the earth’s resources. Plus, without going into scientific detail, this stuff is very concentrated so you don’t have to use a lot of it and Nikwax treatments can withstand several washings, whereas competing products must be re-applied after each wash.
Plus they have other neat stuff like a cleaning solution that restores synthetics original values, which as we have all experienced at some point in outdoor life, become sticky and stinky. I was also blown away by a “map spray” that once dries, you can write on it but it will never get wet again – no more worrying about pulling out that map when it’s raining.
Nikwax is exactly the type of product we all need to pay more attention to about because of the negative repetitious factor of using standard chemical based goods to maintain our equipment. It’s not a sexy or cool product, and you can’t “see” anything so there’s no social factor – but it is one small thing we can all do to make a BIG difference.
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