Salamander: positive curiosity that conveys respect - 11 Oct 2007
I get a lot of emails from Laneo members who ask why everything on our blog is in English. Although Mandarin is the largest spoken language (it is spoken by 873 million people around the world), English is the most readily spoken by Laneo members and readers. And since it is our mission to share “our opinion” with the largest number of people possible – English seemed like a logical choice – especially since it is impossible for me to write every blog post in a number of languages.
And though the Laneo blog may be written in English, it covers a large range of news and events from around the world. For example, I recently ran across a great magazine this week called SALAMANDER. I’m sure our French members and readers around the world will recognize and appreciate the choice.
SALAMANDER was founded in 1983 by Julien Perrot, (it is based in Neuchatel, Switzerland) and has grown into a 17 person company that produces a bi-monthly magazine (for adults and children), CD’s, a very rich website, a boutique and even a yearly festival.
This unique brand strives to cultivate the SALAMANDER spirit. Its mission is to open the hearts of a very large audience to the innumerable gifts that nature offers us, and to increase knowledge and respect of the beauty surrounding us. Without advertisements, SALAMANDER is almost entirely financed by reader subscriptions. In fact, you cannot purchase the magazine in kiosks – specifically to avoid the paper waste associated with unsold goods.
SALAMANDER is a great example of how simple yet thought-provoking journalism can be at changing our outlook on nature.
The Laneo blog, regardless of the language it is written in, strives to achieve that same balance. And it is my sincerest hope that all Laneo members, across the world, in all the languages – are able to share and partake in what we are doing.
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